Target Audiences

Provides the possibility of exploring new areas of the metaverse for the generation Z, businesses, brands, communities, and advertisers

The metaverse brings a new future for the internet. We are seeing innovations that were previously unimaginable, rapidly taking over the internet. More importantly, they offer rich development opportunities for the following goals.

• Generation Z (born 1994 - 2014) - Those see their time in virtual worlds not just as an escape from reality, but as an extension of real life: 52% of Gen Z gamers said they want to experience making money in virtual worlds, while 33% want to start building a business there.

• Brands - Data shows that Gen Z is leading the direction of internet development (web3). Brands should do strong marketing to this audience, which may have a high conversion rate. Brands need to make investments on time and on capital in the virtual world as today, linking the physical and digital, and exploring the possibilities of brands and business in this new field.

• Social media - The metaverse is an extension of social media, where online interactions will become immersive, with unprecedented immersion. People will be able to communicate with family and friends globally in a new way completely. The metaverse will bring together many familiar elements of social media, such as virtual reality-based collaboration, business, live events, and immersive experiences.

• Digital twins - Digital twins are real-time digital copies of physical objects that use the metaverse as their platform. The virtual world is the connection between the digital and the physical world - VR, virtual real estate, virtual concerts, etc. Digital twins are the foundation of the virtual world, and we can use them to understand how people use infrastructure and predict future behavior.